What are missed calls costing you?

Most small businesses miss more calls than they realise — and every one is a customer who just called someone else. Move the sliders and see your number.

Missed Call Revenue Calculator

Adjust the four numbers below to match your business.

Calls you get per week Include everything — new enquiries and existing customers.

Percent you miss After hours, on a job, already on the phone.

Average value of a customer What one job or sale is typically worth to you.

Of the calls you answer, how many buy? Your typical close rate on a real enquiry.

You're losing approximately

$6,495

every month, to calls that go unanswered

That's about $77,940 a year

54missed calls / month

22customers lost / month

$1,500lost every week

How the math works: weekly calls × 4.33 weeks = monthly calls. Multiply by your missed-call percentage to get missed calls, then by your close rate to get lost customers, then by your average customer value. It's an estimate, not a promise — but for most businesses it's a conservative one, because it doesn't count repeat business or referrals those customers would have brought.

Why the number is usually bigger than people expect

The instinct is to think a missed call just means someone leaves a voicemail and waits. In practice that's rarely what happens.

Most callers don't leave a voicemail. They hang up and dial the next business on the list.
They almost never call back. If someone else picks up, the job is gone — and you never even knew the call happened.
The worst calls to miss are the best ones. Ready-to-buy customers call. Time-wasters email.
It compounds. A lost customer isn't one job — it's their repeat business and everyone they'd have referred.
Nights and weekends count. People search and call when they're not at work, which is exactly when you're not either.

What you can do about it

You have three real options: hire a receptionist, force yourself to answer every call yourself, or let an AI pick up the ones you can't. Our AI Answering Service answers every call 24/7, sounds natural, screens out the time-wasters, and books the serious leads — for a fraction of a salary.

And if the caller found you online in the first place, an AI chatbot on your website catches the ones who'd rather type than talk.

Want to stop losing that money?

See your AI receptionist answer a real call — free demo, no commitment, no card.

Get your free demo